Last updated on April 14, 2022 by Kato Nkhoma What is Google E-A-T, and how can it help you create content that ranks? The internet is a crowded place. With each day that passes, more websites are built, and more content is published. There are over seven million blog posts published every day to put it in context. Unfortunately, though, not all of them have valuable information for users. This is where Google E-A-T comes in. What is Google E-A-T? To ensure that users get the best experience, Google Cork Gents Bicycle shop introduced E-A-T in their Search Quality Evaluator Guidelines. Google designed these to ensure the content published online is of high quality. E-A-T is an acronym that stands for: Expertise: refers to the expertise of the creator of the main content. Authoritativeness: refers to the authoritativeness of the main content creator, the content, and the website the content is published on. Trustworthiness: Refers to the trustworthiness of the main content creator, the content itself, and the website it’s published on. The purpose of these standards is to help improve the quality of content published on the web. In addition, it helps ensure that content is accurate and helpful to users. Is E-A-T a Ranking Factor? A frequently asked question about Google E-A-T is whether it contributes as a ranking factor. The simple answer is no. However, it goes deeper than that. Search engines like Google know that people can make life-changing decisions based on the content they find online. Therefore, the primary purpose of the E-A-T guidelines is to ensure the information search engines serve users is truthful, accurate, and helpful. However, there is a ripple effect that comes from publishing E-A-T-worthy content. One such effect is that it positively impacts your SEO, albeit indirectly. Here are a few ways in which E.A.T can do that: Helps Fight Disinformation Disinformation is a caveat that comes with free speech. In one of Google’s publications highlighting how they fight it, E-A-T is mentioned a lot. This just shows the important role it plays in ensuring that the information search engines serve users is accurate. Of course, this implies that content that meets the E-A-T standards stands a better chance of ranking.