Of media to promote a brand. Content marketers are the people who create, distribute and measure content. This includes blog industry leads posts, social media, infographics, e-books, white papers, videos, and other content. Personally, I think it's great when content marketers and writers cross paths. The ability to attract and .
Convert leads is industry leads extremely valuable, and it does amazing things for people who can do both. But if you're considering hiring a content marketer or copywriter, it's important to understand the difference. Writing skill helps in both areas, but that's a generalization of saying "It's just words". Misconception 3:
Copywriting is about writing this is a industry leads pretty understandable misconception. After all, the word “drafting” literally means “writing”. So where is the misconception? There is a common belief that the words a copywriter puts on a page come from the copywriter's brain. But a good copy does not. The best marketing .
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